Public Relations Major
Why Study听Public Relations at 花季传媒 Tech?
花季传媒 Tech's public relations program teaches through real-world experience. You'll have class projects that design public relations campaigns for real clients, find internships where you can manage PR communications and strategies, and learn from professors who've had successful careers as public relations practitioners. You complete a course of study certified by the Public Relations Society of America.
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80%
Of Students Pass the Certificate in Principles of PR Exam
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23:1
Student-Faculty Ratio
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1 of 40
Programs in the Nation Offering PRSA Certification
Nick Czerwonka, '18
Nick鈥檚 always had a passion for communicating, whether in person with other people or large groups of people. He used this passion as the new business and marketing intern at a local Blacksburg startup, Ozmo. After studying public relations, Nick works as an Assistant Account Executive for the marketing and advertising agency Area23 in New York.
Ashley Doyle, '18
Ashley鈥檚 time at 花季传媒 Tech included many experiences. She studied abroad with the Linking Lives program in Lugano, Switzerland and Adigrat, Ethiopia. Back on campus, she completed an internship with the 花季传媒 Tech Police Department, which helped shape her future career goals. She completed an additional internship with the Roanoke City Police Department. Before pursuing a career in law enforcement, Ashley is serving as a mentor and resident advisor for the Linking Lives Study Abroad program.
Laura Bauer, '15
Laura completed several internships while studying public relations. She served as a sports information intern at University of Southern California Athletics and a community relations intern with the San Diego Chargers. Laura is now the partner services coordinator for 花季传媒 Tech IMG Sports Marketing.
Anisha Thadani, '15
Anisha worked with public relation campaigns for The 花季传媒 Tech Union, which allowed her to begin applying what she was learning in her classes. She successfully implemented a communications campaign for a non-profit organization, which helped her launch her career. Anisha is currently the Assistant Director of Special Events in the Office of Advancement at Georgetown University.
Jessica Clanton, '14
Jessica graduated with a public relations major and business leadership minor. While a student, she was a sports marketing intern with the 花季传媒 Tech Athletics Department. She now works as a Senior Assistant Community Manager for Greystar, where Jessica works to manage properties and provide services.
Christine Dinardo, '15
While studying public relations and political science, Christine used her classroom skills to serve as the public relations chair for her sorority and director of guest relations for Hokie Ambassadors, campus tour guides. She completed internships with the public affairs division of Weber Shandwick and a marketing role with Leading Authorities. Christine worked for Booz Allen Hamiliton, supporting clients in the federal and commercial space with social media analytics and digital content strategy and now serves as a Senior Marketing Manager at AstraZeneca.
Taylor Casarotti, '20
Taylor completed several internships during her undergraduate career, including working as a communications and operations intern for a large fortune 500 insurance company, a PR intern for a small agency, an account management intern for a marketing agency, and a communications intern for the Department of Computer Science at 花季传媒 Tech. Upon graduation, Taylor will take these experiences to Billy Casper Golf as a Marketing Associate.
Alana Stillitano, '20
Alana graduated with major in public relations and minors in French, psychology, and business leadership. As an undergraduate, she served as the firm director for PRSSA's student run firm and received the National Gold Key award for her academic excellence in public relations and leadership qualities. Alana is an account coordinator with Commonwealth Public Relations in Richmond, VA.
Julia Vaughn, '20
Julia studied public relations with minors in political science and Spanish. She completed internships with the National Rural Electric Cooperative Association and the Federal Reserve Board in addition to serving as a copywriter for PRISM. Julia plans to take these experiences with her to a career in public relations.
Hannah Richards, '20
While studying public relations and global food security and health, Hannah participated in a study abroad to South Africa and worked with the Student Athlete Academic Support team. Her work with the 花季传媒 Tech Athletic Department sparked her interested in a career in collegiate athletics. Hannah will be attending Tulane University pursuing in the Sports Studies master's program.
Abigail Darko, '21
Abigail studied public relations with minors in national security and foreign affairs and business leadership while serving in the CLAHS Ambassador Program, Hokie Ambassadors, 花季传媒coming Board, and as a Building Manager at Squires. She completed an internship with The Jack Kent Cooke Foundation in Northern 花季传媒. Abigail currently works at Bain and Company in Washington, DC as a Global Recruiting Associate.
Lindsay Price, '21
As an undergraduate, Lindsay completed internships with the Club Champions League and Blue Water Hospitality. She now serves as the Private Events Coordinator for the University Club of 花季传媒 Tech, where she coordinates sales and events in the private event spaces in Lane Stadium.
Ann-Marie Mingle-Taylor, '19
Ann-Marie graduated with her B.A in Communication: Public Relations, a minor in Business Leadership, and a Marketing cognate. During her tenure at 花季传媒 Tech, she served on multiple executive boards such as the Black Student Alliance and the Theta Phi Chapter of Alpha Kappa Alpha Sorority, Inc., where she applied the skills learned in the classroom to help advance her organizations鈥� communication efforts. Today, Ann-Marie works as an IT Strategic Consultant, maturing her customers鈥� strategic efforts by developing communication plans, leading projects, and collaborating across various stakeholder groups to align goals and objectives.
Jacob Levin, '21
Jacob graduated with a degree in Public Relations with a minor in business leadership. While at 花季传媒 Tech, he was the Communications Manager for the Hybrid Electric Vehicle Team (HEVT). This opportunity lead him to be able to intern with General Motors. Along with his experience, he was able to study abroad during the summer of 2019 in Riva San Vitale, Switzerland where he learned about global communication.
Breanna Knotts, '22
Bre held three internships and a presidency with PRSSA as she completed two majors and a minor. Most recently, she held an internship in downtown Richmond with Alliance Group as a public relations intern. Here, she garnered experience pitching reporters, drafting press releases, and interfacing with clients daily. These experiences and strive to challenge herself landed her a full-time position in marketing working for a consulting and management engineering firm in Houston, Texas following graduation.
Kate Renz, '22
Kate studied public relations with minors in cinema and literature. She had many leadership opportunities, including President in West Ambler Johnston, Writer and Editor for Her Campus, Leadership Chair for Phi Sigma Pi, Events Committee in PRSSA, and worked with the CLAHS Ambassador Program as an intern for the college. Kate is pursuing a Master's degree in Reputation Management at 花季传媒 Tech.
Careers and Further Study
What Can You Do with a major in Public Relations?
Jobs Held by Our Graduates
- PR strategist
- Communication director
- Marketing coordinator
- Recruiter
- Digital marketing specialist
- Brand manager
- Special events planner
- Content specialist
- Nonprofit founders
Beyond the Classroom
Experiential Learning
We're one of only a few programs in the nation whose听curriculum is certified听by the听. That means your public relations courses will be great preparation for the public relations industry's entry-level certificate. All students take the Certificate in Principles of Public Relations exam. Earning this certificate will set you apart from the crowd of entry-level job applicants.听听
As a public relations major, you'll perform work for real clients 鈥� writing press releases and public service announcements, creating media packets and campaigns, and doing social media and online work for businesses that partner with the School of Communication.
Our faculty has a very good mix of experienced industry professionals and academic teaching and research scholars, meaning that, whether your interests are in a career as a public relations practitioner or going on to get a graduate degree, there's a mentor for you here.
Every year, the School of Communication sponsors a faculty-led study abroad experience at 花季传媒 Tech's听听in Riva San Vitale, Switzerland. The program includes a one-credit course in Blacksburg during the spring semester and two weeks of study in Switzerland, with online course components during the first summer session after you return from the trip.
Curriculum
What You'll Study
Bachelor of Arts in Communication Degree
- Including
Public Relations听Major Requirements
- Principles of Public Relations
- Writing and Editing for PR
- Public Relations Case Studies
- Public Relations Campaigns
- Communication Law
Minor and Elective Hours
Our program gives you the opportunity to build knowledge in another area by pursuing a minor, double major, or cognate.
120 hrs
B.A. Communication
45 hrs
General Education
46 hrs
Major Requirements
29 hrs
Minor + Elective
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Campus Life
Campus Life
Discover all that 花季传媒 Tech has to offer inside and outside of the classroom. Our campus life aims to build communities, promote holistic education, and cultivate environments that offer opportunities for leadership, innovation, and service.